The Princess of Asturias Foundation boosts its digital presence with the creation of its official LinkedIn profile

The Princess of Asturias Foundation has launched its official profile on LinkedIn, the world’s largest professional social network. This new communication channel represents a boost in the development of its digital strategy with the aim of strengthening its positioning and making its activities better known to new audiences, especially those belonging to professional environments.

With over one billion users in more than two hundred countries, LinkedIn has established itself as a key setting for institutional communication and reputation building. The platform already hosts profiles closely linked to the Foundation, such as those of its Laureates, members of its Board of Trustees and Juries, journalists, academics, researchers and opinion leaders.

This new channel will generate new opportunities for relationships with leading organizations, strengthen the Foundation’s international visibility in a professional environment, and develop content based on the principles of excellence that define the Princess of Asturias Awards. It also represents a major opportunity for talent acquisition, allowing companies to connect with the multidisciplinary profiles needed for the development of their activity in a more direct and segmented way.

This profile joins the other social networks where the Foundation is present and where it has generated a total community of nearly 200 000 followers.

Link to our LinkedIn account.